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Position

Marketing manager

Better understanding of customers, more precise targeting and quality strategies.

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InsightSofa gives the marketing manager a competitive advantage and enables them to better understand their customers, better target marketing activities and increase the overall effectiveness of their marketing strategies.

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Better understanding of the target group

InsightSofa allows you to track and analyse customer behaviour, providing valuable insights into your target audience. Marketers can use this information to better understand customer preferences, needs and buying habits, allowing them to target marketing campaigns more effectively and in a more personalised way.

Measuring the effectiveness of marketing campaigns

InsightSofa provides tools to monitor the performance of marketing campaigns and their effectiveness. Marketers can measure key performance indicators (KPIs) and analyze how campaigns impact customer satisfaction, buying behavior, and profitability.

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Perfect and simple methodologies. NPS, CES and CSAT.

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Personalisation of marketing strategies

With the help of InsightSofa data, you can better understand your customers’ individual needs and offer them personalised offers and content. Personalisation increases the likelihood that customers will respond to marketing activities and can improve conversion rates.

Improving the customer lifecycle

InsightSofa enables marketing managers to track the entire customer lifecycle, from initial interest to return sales. This allows them to identify key moments when they need to interact with clients and ensure that their experience is as positive as possible.

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Strengthening customer loyalty and retention

Working with InsightSofa allows you to identify the reasons why customers are leaving your brand or switching to a competitor. Marketers can then design strategies to increase customer loyalty and retention, such as personalized content, loyalty programs, or re-purchase alerts.

Improving brand reputation

Satisfied customers are more likely to spread positive reviews and recommendations about your brand. Marketers can use InsightSofa to identify brand ambassadors and encourage their engagement, which will positively impact your company’s reputation.

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Better collaboration with the team

InsightSofa provides detailed data and analysis that can be shared with the team, enabling better informed decisions and collaboration between different departments such as marketing, sales, customer service and product management.