InsightSofa gives the marketing manager a competitive advantage and enables them to better understand their customers, better target marketing activities and increase the overall effectiveness of their marketing strategies.
InsightSofa helps you gain a deeper understanding of your employees' needs, improve work climate and productivity, and thereby support your company's growth and success. InsightSofa enables better responsiveness to employee needs and strengthens the role of the HR department as a strategic partner in the organization.
Better understanding of needs and expectations, identification of areas for improvement, better partnership relationships and increased competitiveness.
Improve understanding of customer needs and expectations
Measuring the customer experience enables B2B organizations to better understand their customers’ needs, preferences, and expectations. With InsightSofa, you can collect and analyze structured customer feedback. As a result, companies can gain deeper insights into their customers’ needs and better adapt to their requirements.
Identify areas for improvement
Customer experience measurement enables B2B companies to identify weaknesses in their services, operations, or customer communications. By analyzing data and customer feedback, companies can identify areas where they need to make changes and improve their offerings. This allows them to invest more effectively in improvements and innovation.
Perfect and simple methodologies.
NPS, CES and CSAT.
Increase customer loyalty and retention
Measuring the customer experience and actively responding to customer feedback helps increase customer loyalty. B2B companies that actively listen to their customers and address their issues and needs build strong relationships and trust. Satisfied customers are more likely to stay with a company for the long term and develop additional business relationships.
Improve communication and partner relationships
Measuring customer experience can also strengthen communication and partnerships between B2B companies and their customers. The feedback obtained allows companies to understand how to better communicate with individual customers, how to better meet their needs and how to avoid ambiguity. This contributes to better collaboration and long-term partnerships.
Measuring customer experience is key to improving the competitiveness of B2B companies. With InsightSofa, companies can track and benchmark their performance against competitors, identify strengths and weaknesses, and identify areas for improvement. As a result, they gain a competitive advantage and secure a leading position in the marketplace.
Get the tool for complete
customer experience measurement.
Automated surveys in which the customer responds on their mobile, computer or tablet. Collection is done via emails, SMS, QR codes on product packaging, invoices, receipts, etc.
Collection of customer or employee satisfaction at branches and company premises. Allows you to collect even from customers you do not have contact with. Collection takes place in locations where the customer experience is full.
A quick and cost-effective one-time determination of customer or employee satisfaction and their suggestions for improvement. When you want to quickly know where you stand and what specifically to start improving.