InsightSofa gives the marketing manager a competitive advantage and enables them to better understand their customers, better target marketing activities and increase the overall effectiveness of their marketing strategies.
InsightSofa helps you gain a deeper understanding of your employees' needs, improve work climate and productivity, and thereby support your company's growth and success. InsightSofa enables better responsiveness to employee needs and strengthens the role of the HR department as a strategic partner in the organization.
Employee Experience (EX) is a term used to describe all the interactions, impressions and emotions that employees experience during their working life in an organization. This encompasses everything from recruitment and training to the working environment, conditions, leadership, development opportunities, and feedback.
Why is measuring employee experience important?
Identification of problem areas:
Measuring employee experience aids in identifying areas that require improvement. Content and engaged employees tend to be more productive and less prone to separating from the organization. If issues seem to arise in certain areas, the organization can address them, resulting in an improvement of overall employee satisfaction.
Improving Employee Commitment:
Measuring the employee experience can identify factors that contribute to higher engagement. When organizations have a better understanding of what motivates and engages employees, they can take action to increase engagement and reduce turnover.
Improving Organisational Performance:
Satisfied employees are typically more productive and provide a superior level of customer service. Measuring employee experience can give an organization insight into how employee performance affects overall organizational performance and identify the areas that require improvement.
Improving Employer Reputation:
Emphasizing a positive employee experience can enhance an organization’s reputation as an employer, attracting talented job seekers and providing a competitive edge in the job market.
Measuring employee experience can be achieved through surveys, questionnaires, employee interviews, or analysis of data from internal sources. It is crucial for the organization to regularly monitor and respond to the measurement results to enhance employee satisfaction and engagement.
Get the tool for complete
customer experience measurement.
Automated surveys in which the customer responds on their mobile, computer or tablet. Collection is done via emails, SMS, QR codes on product packaging, invoices, receipts, etc.
Collection of customer or employee satisfaction at branches and company premises. Allows you to collect even from customers you do not have contact with. Collection takes place in locations where the customer experience is full.
A quick and cost-effective one-time determination of customer or employee satisfaction and their suggestions for improvement. When you want to quickly know where you stand and what specifically to start improving.