Measure how easy it is for your customers to use your products and services!

The Customer Effort Score (CES) metric looks at how much effort customers put into interacting with your business and provides valuable insights into the ease of their experience. Based on responses, which are rated on a scale of 1 (very complicated) to 7 (very easy), customers are categorized as positive, neutral, and negative. A lower CES may indicate complicated processes that discourage customers and may negatively impact company sales. Conversely, a higher CES indicates an easy and convenient experience, which promotes loyalty and can increase turnover. 📈

CES is great for identifying areas of improvement, but it’s important to combine it with other metrics for a comprehensive view of the customer experience. 📊

For more information on CES metrics, please visit our website: https://insightsofa.com/metrics/customer-effort-score/

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