Measuring sentiment of comments using AI is key to understanding the true attitudes and opinions of customers. This process allows you to identify not only what customers are saying, but also how they feel about your products or services. Sentiment analysis provides deeper insight into customer emotions, which can be positive, negative, or neutral. In this way, you can identify and solve problems more effectively, improve your products and services, and better understand your customers’ needs and wants. Plus, by using this analysis you can create more targeted and effective marketing strategies, leading to better customer engagement and strengthening your brand.

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