Measuring Customer Experience throughout the customer journey is key. However, the customer does not always make an interaction along the way that could be considered a feedback trigger. With the new and long-awaited InsightSofa feature, you can now set the feedback trigger completely automatically. According to predefined rules, for each customer. With this step, we significantly improve the overall customer satisfaction and give you a new tool to strengthen your customer relationship even more. This feature is now available to all InsightSofa users.