We take caring about the opinions of our customers and partners for granted. In a huge number of orders, we have to use fully or partially automated processes to handle requests, which unfortunately sometimes do not suit each customer individually. InsightSofa allows us to extract valuable customer criticism that probably wouldn’t even reach us without the use of this application. Some of the best features include the ability to track strengths and weaknesses for continuous process improvement. Uncovering the root causes of problems in the retention center at their onset is another feature we greatly appreciate.